Here's the newest section of my blog: "Embedded" where I'll be posting inspirational logos, campaigns that WOW us or any other media related to the graphic design field.
And running into Ikea's latest campaign couldn't be more than perfect. With the opening of one store in Catania, Italy; the Swedish ready-to-assemble furniture company decided to go Pro-Gay. The slogan campaign "Siamo aperti a tutte le famiglie" which means "We are open to all families" showing two men holding hands can't get any smarter.
Launching the campaign in such a Catholic country talks really good about the company. In a world where being gay isn't that different from being ST8 anymore, we shouldn't be surprised if large corporations start targeting the gay market.
MC
Not only a pretty face
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